Julie Smithson is the COO & Co-Founder at MetaVRse, a 3D Web game engine for Business, XR Studio & TheMall.io a virtual real estate property. Julie is leading enterprise companies to digitally transform into Web3 and educate ways to immersive and remotely train users of the product/service. Julie guides her team to translate instructional language, interaction behaviors and curate knowledge testing gamification for training, marketing and meeting experiences. Julie was also part of the SmithsonMartin Emulator, building the world's first touchscreen DJ controller and featured on Dragon's Den. Julie is also Co-Founder of XRWomen.com, the world’s largest group of women working in virtual, augmented and mixed reality and meet weekly in virtual worlds to learn about XR.